Briefs

The written versions — technical methods public, the executive brief in exchange for an email address. That trade is stated plainly because it is one.

Galileo, the Marketing Scientist — by SmartInfer.

Public

Technical & product briefs

Technical Measurement Framework

The model: saturation, adstock, priors, validation gates, and how the credibility certificate is earned.

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Product Brief

What Galileo does, for whom, and what a pilot looks like — two pages.

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Technical Reference

The long version, for your data science team.

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By email

Executive Capital Allocation Brief

How a CFO should read an MMM: what the confidence intervals commit us to, where the money usually is, and the questions to ask any vendor (including us).